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Entries in Chauncey Morris (4)



Patrick Cummings - TrakusClick above to watch interview with Patrick Cummings at the Investec Stallion Day… starts at 6:42 after Vodacom Durban July Insert
(Image and Footage : Andrew Bon)

School Of Management Excellence
Summerhill Stud, South Africa

One of horseracing’s biggest challenges is to attract new fans and one way is through technology, according to Boston-based Patrick Cummings writes Nicci Garner for Tab News. Cummings gave an absorbing talk at the School Of Management Excellence’s Winter Workshop at Summerhill Stud in Mooi River on Monday.

Cummings is a horseracing expert, who has covered the Dubai World Cup Carnival since 2007 on his popular website Dubai Race Night and is also Director of Racing Information for Trakus, which provides full-field in-race tracking and real-time information to racetrack operators worldwide.

Cummings believes that, although horseracing is one of the most visually appealing sports, it battles to attract new fans because it is so difficult to differentiate one horse from another during a race. High-definition broadcasts are helpful, but the Trakus technology is better, according to Cummings because “a commentator can only call one horse at a time”.

Trakus uses a wireless radio frequency system with small radio antennas positioned around the racetrack. Small tags are placed into saddlecloths and data about a horse’s location is broadcast numerous times a second. South African punters will be familiar with the Trakus system through watching horseracing in Dubai and Singapore, where dynamic leaderboards relay the position of a horse while a race is being run.

Even more data is captured through the system, like individual sectional times, distance covered per segment, the horse’s distance from the rail, cumulative times and peak speeds.

“Racing is an extremely data-rich sport, but until now so much of the game is learned and instinctual and not factual,” said Cummings, giving examples of how wrong perceptions can be.

Cummings is currently in South Africa as a guest of champion trainer Mike de Kock.

Summerhill Stud holds it School of Management Excellence Winter Workshop annually and experts in various fields give talks on their field of expertise. Other international keynote speakers at Day 1 of the two-day workshop were Tom Magnier from Coolmore Australia and Chauncey Morris, the CEO of Thoroughbred Breeders Australia. Interesting talks by Investec Strategist and Economist Prof Brian Kantor, Michael Vincent, director of Strategy and Innovation Deloitte Consulting, well-known racing and sports commentator Neil Andrews and bloodstock expert Jehan Malherbe were also enjoyed by the 100-plus people who enrolled at the Winter Workshop.

Extract from Tab Online



School Of Management ExcellenceSchool Of Management Excellence, Summerhill Stud
(Photo : Summerhill Archives)

School Of Management Excellence
8-9 July 2013

Write this down. Monday 8th and Tuesday 9th July.

Our annual Winter Workshop features some of the world’s top presenters on breeding, racing, politics and economics, including Tom Magnier of Coolmore Australia, Chauncey Morris of Aushorse, Patrick Cummings, Neil Andrews, Mary Metcalf, Mike Vincent
and many other well-known names.

Click here for the full programme.


School Of Management Excellence, South Africa

Heather Morkel +27 (0) 33 263 1081
or email


International intern to Summerhill

Keeneland intern.jpgKeeneland, together with Communicating for Agriculture’s International Exchange Program (C.A.E.P.), has selected Dr. Marina Neves Penna and Ainslee (Lexy) Brackney as the first recipients of fully funded internships to work abroad in the Thoroughbred industry.

Neves earned her Doctor of Veterinary Medicine in December 2006 from the Universidade Federal de Minas Gerais in Brazil, and will be provided an opportunity to gain experience in various facets of the Thoroughbred industry in Lexington, Kentucky. Brackney, who graduated from the University of Kentucky in May 2006 and has been working as a foreman for trainer Patrick Biancone, will continue her studies at Mick and Cheryl Goss’ Summerhill Stud in KwaZulu Natal, South Africa.
Neves and Brackney were chosen from a group of applicants representing North and South America. Thoroughbred racing is currently conducted in 62 countries, each one – such as Brazil and South Africa – possessing a unique way of producing competitive horses on the world stage. Keeneland and CAEP anticipate that the international scope of the industry will afford many opportunities for future growth of the program.   

“The exchange of ideas, people and commerce from around the globe has contributed to Central Kentucky’s stature in the world, and we at Keeneland are honored to enable two very capable individuals to gain expertise abroad,” said Chauncey Morris, Keeneland sales marketing associate.
The jointly sponsored internship program funds visa and travel expenses, allowing interns to spend up to 12 months living and working in the Thoroughbred industry abroad. Each intern receives practical training in a variety of areas, including farm management, general horsemanship, veterinary techniques, racehorse management and training, sales preparation and organization, bloodstock transactions and marketing.
“These first recipients are wonderful and highly qualified people,” said Peter Risbrudt, CFO of Communicating for Agriculture’s Scholarship and Education Foundation.  “We are proud to work with Keeneland to promote international exchange programs for the Thoroughbred industry.”  


Summerhill welcomes Keeneland delegation

keeneland delegation[L-R Back row] Geoffrey Russell, David Switzer, Dr Stuart Brown, John Greely. Front row [L-R] Adrian Todd & Chauncey MorrisSouth Africa has been privileged to host a high powered delegation from Kentucky for the past 5 days. The 6 guests addressed breeding seminars in Johannesburg and Kwa Zulu Natal, attended a series of meetings with Industry representatives in 3 cities, and experienced first hand our race tracks and stud farms.

On Sunday night the lawns of Hartford House resounded with the beat of war drums as the zulu dancers welcomed the guests to Summerhill Stud, before a 5-course dinner was served on the verandah overlooking the cherry blossom trees and lawns. In addition to Mick and Cheryl Goss and the Summerhill managers, Caroline and Byron from the Thoroughbred Breeders Association, and Dr Alan Bechard and his wife Robyn - breeders of the sensational miler NATIONAL SPIRIT (9 wins and 12 placings from 24 starts and last week’s winner of the richest race on the sand - The Emerald Cup) - were also guests on the night.

“This is by some distance the most high powered United States delegation to visit our shores,” said host Mick Goss. “It was all the more flattering to us as they came off 2 weeks of the biggest thoroughbred auction in the world to be here. Their visit reminds us all just how valuable contact with these people can be and about the opportunities that can flow from mutual cooperation. There is also a window of opportunity here for people to benefit by the information flow that can accrue from this visit.”

The delegation consisted of the following individuals:

Geoffrey G Russell, Director of Sales, Keeneland Association Inc. As reported in the September 6 edition of The Bloodhorse “Now in his tenth season at Keeneland - the last five as director of sales -  Russell has been called a maestro of the sales ring who conducts the proceedings with authority and finesse, tempered always by his awareness of the unique nature of his place in the scheme of things. Russell describes his role during a sale as part fireman, part policeman - who must meet the unique challenge of making sure that seller and buyer both leave the pavilion a satisfied customer - citing the old joke about knowing you have a problem when the buyer starts by saying “You sold me a horse…” instead of “I bought a horse…”

This year’s September sale set a world record for a thoroughbred auction record for gross revenue for the third year in a row with USD399,791,800 exchanging hands.  The average  also grew 3.7%, from USD108,420 to USD112,427. And the median advanced 12.5%, from USD40,000 to USD45,000.  As Geoffrey said “It was a spectacular sale from start to finish. Book one (in the set of the sale’s catalogues) set the tone, and it (the positive momentum) continued all the way through. We had a very deep middle market, which we had anticipated. It was proven yet again that Keeneland truly is a global marketplace.”

David L Switzer, Executive Director of the Kentucky Thoroughbred Association Inc .  The Kentucky Thoroughbred Association  was established in 1983 with two primary goals. The first was to unite the industry by addressing long-term problems and representing the Thoroughbred industry on a national and international basis. The second was to maintain the highest standards of racing, breeding and training in the Commonwealth.  

Dr Stuart Brown, a partner and leading veterinarian at the Hagyard Equine Medical Institute 

John J Greely IV, owner and syndicate manager at Wintergreen Stallion Station in Kentucky.

Adrian Todd, Program Coordinator from the ‘Communicating for Agriculture Exchange Program’.  For more than 20 years the Communicating for Agriculture Exchange Program has specialized in helping young adults gain training experience overseas. Training is offered in many categories including agriculture, horticulture, enology, equine, turf management, apiary and citrus, giving young people the opportunity to learn in many different cultural and training settings. Earlier this year the Keeneland Association, in conjunction with the Communicating for Agriculture International Exchange Program (C.A.E.P.), launched a Keeneland Scholars Program to provide internships abroad for young professionals in the Thoroughbred industry. The program funds visa and travel expenses, allowing scholars to spend up to 12 months living and working in the Thoroughbred industry abroad. Each student receives practical training in a variety of areas, including farm management, general horsemanship, veterinary techniques, racehorse management and training, sales preparation and organization, bloodstock transactions and marketing.

Chauncey Morris, Keeneland sales marketing associate.

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