Appealing to a younger generation

Darley have announced the launch of a website dedicated to children. Following a series of successful visits by local schools to Darley’s headquarters at Dalham Hall Stud, a website was created to complement the visits and to provide school children an extensive source of information on the thoroughbred breeding industry.

The colourful site’s many features include details of the horse’s anatomy; history of the thoroughbred and racing; and a foal diary which tracks the lives of three foals born at Dalham Hall each year. Information on Sheikh Mohammed and Darley are also included, as are a series of interactive games (including designing your own jockey silks), which are designed to test children’s knowledge and to offer them the chance to top the site’s leader board and win a monthly prize.

 The new site can be launched at the following URL and child or not, I guarantee you’ll be impressed.

Source: European Bloodstock News 21 February 2007